Property Negotiations: Tips to Help You Seal a Successful Deal 

+44(0) 20 7820 4774

When it comes to preparing for a property sale, most sellers focus on the early stage of the process: sprucing up their home and choosing an agent to manage the marketing. 

But there’s another element to nailing a successful property deal that gets less attention but is just as critical: negotiating the sale. 

How do you know when to accept an offer and when to hold out for more? And what should your strategy be if you have more than one offer on the table? 

With such large sums of money at stake, making decisions in the heat of the moment can be stressful, so it’s helpful to work with an experienced estate agent.  

A top agent will have negotiated countless deals throughout their career and be able to advise you on the best steps to take. 

Here’s an explainer of what it takes to negotiate a good deal to help you choose the right agent to manage your sale. 

  • Get the asking price right. If your property is overvalued, you’ll be starting negotiations on the back foot. Savvy buyers won’t be fooled, meaning you’ll either have to backtrack on price or leave the property stuck on the market. An overvalued property is also less likely to attract multiple offers (that generate a bidding war). 
  • Understand the local market. It’s crucial to know what similar properties in your area are currently selling for so you can gauge the competition. 
  • Learn as much as you can about the buyer. Understanding a buyer’s motivation for moving and the timescale they’re working to is important. That way, you can judge the seriousness of their offer and if they have room to move on price. 
  • Stay calm. Don’t let your emotions rule your decision-making. Stay cool-headed and don’t take the negotiation process personally. 
  • Don’t focus solely on the numbers. Yes, you want to secure a good price, but if you have multiple offers, going with the buyer who can move according to your timeframe could save you in the long run. If you’ve already paid for a survey and legal fees for your next property, having your chain collapse could leave you out of pocket. 
  • Stay positive. You may experience ups and downs on your property journey but keep the faith. You’ll get there. 

This post was written by:

Steven Herd

Steven's extensive 30 years of estate agency experience in London culminated in launching MyLondonHome, which has enabled him to bring together a hand-picked team to provide the high level of quality advice, market strength and service he is renowned for.

Share this post

Join The Discussion

Similar Posts

Conservatives Promise No Capital Gains Tax for Landlords Selling to Tenants

Shock policy proposals yesterday by the Conservative Party, as reported by the BBC and Letting Agent Today, introduce significant incentives for landlords. The key proposal is the scrapping of Capital Gains Tax (CGT) for landlords who sell properties to their tenants. This move could have a big impact for landlords,

Seven Must-Ask Questions for Your Estate Agent

Choosing the right estate agent is a big step on the road to successfully selling your home. But with so many agents making big promises to win your business, how can you identify the genuine professionals from the wheeler dealers? Meeting different agents at the start of the process can leave

Rental Red Flags: Warning Signs London Landlords Should Look Out For

If you’re a landlord, you can probably think of nothing worse than your rental sitting empty. The prospect of covering the mortgage and utility bills in between tenancies may keep you awake at night. And there are security implications too: a lengthy void period may invalidate your landlord insurance and

Subscribe to our YouTube channel to get a notification every time we post a video.

Compare listings