Why Autumn is the Season to Sell Your London Home 

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If you’re considering listing your property for sale, we have some good news.   

Traditionally, there’s a surge in serious buyers coming to the market in autumn after the summer lull – so you’ve timed your move wisely.  

But what’s the psychology driving property hunters at this time of year? And how can you, as a seller, capitalise on buyers’ motivations to ensure you secure the best deal for your property? Let’s find out.  

A new start 

When summer ends, many people view the shift to autumn as a restart or a ‘mini-New Year’. After enjoying their summer break and settling the kids back into school, they’re ready to crack on with any major decisions they’ve been putting off. And for many people, that means finding a new home. Buyers at this time of year tend to mean business as they’ve given themselves a deadline of moving by Christmas. 

Yearning for space 

As the days get cooler and shorter, we all spend less time outside and more time indoors. As a result, any issues with space – or lack thereof – will come to the fore. Many people suddenly feel their current property is cramped and start dreading the cold, wet months ahead. As a result, they may conclude that they need more room to move ASAP. 

Nesting syndrome 

When the leaves turn gold and amber and the temperature drops, it’s a clear sign that the seasons are changing. Many respond to this shift by digging out their winter coats, cranking up the fire (if they have one) and seeking cosy comforts. Knowing how much time they’ll spend indoors over the next six months, they prioritise a comfortable living environment. And if their current home doesn’t pass the snug test, they’ll start looking for a new one. 

How Sellers can win over Autumn Buyers

  • Demonstrate that you’re organised, motivated and willing to move quickly to finalise a deal. 
  • Give your home a ruthless declutter so it looks spacious instead of cramped. 
  • Make your home feel cosy and welcoming by ensuring your lighting is warm and your home smells of autumn (try lighting a few pumpkin or cinnamon-scented candles) 


This post was written by:

Steven Herd

Steven's extensive 30 years of estate agency experience in London culminated in launching MyLondonHome, which has enabled him to bring together a hand-picked team to provide the high level of quality advice, market strength and service he is renowned for.

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