12/07/2023

Selling a London Property? Why You Should Choose a Local Agent

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If you’re selling a property, you’ve got a big decision to make. Which estate agent do you pick? Should you go with an independent local agency or choose a big-name brand?

Should you use an agent based on the local high street or go with a cheaper online option?

Before you make up your mind, it’s best to get a couple of agents in to value your property and discuss the sales process. Find out how they will help and what they will do differently from other agents.

In this quick read, we look at why staying local and using an independent agent can offer you real value for money.

Realistic valuation 

It’s easy to get swayed by big numbers. The bigger the valuation, the better the agent, right? Wrong. Unfortunately, some agents could offer higher valuations to win your business, and you may find yourself dropping the price quite swiftly once it goes to market.

Working with a local agent who lives and breathes properties in your area gives you a better sense of what similar properties have sold for and the current level of demand. If you choose to sell with an online agency, you’ll lose the benefit of having a local expert on your side, singing the praises of your property to potential buyers.

Unlike more corporate estate agents, most local agents live in the area they work in, so they’ve seen the market change over time. This gives them a deeper understanding of what price a property can achieve.

Local knowledge 

You can’t put a price on local knowledge. An estate agent that has experience of your neighbourhood can be the reason your home sells. Not only will they be able to offer you information about what local buyers are looking for, they can also share bags of knowledge with potential buyers during viewings.

And if buyers have school-age children, a local agent will be able to discuss proximity to schools, catchment areas and Ofsted ratings. Similarly, a local agent’s knowledge of commuter routes, public transport options and local gyms, parks and shops will help persuade buyers who are unsure of what an area offers.

Focused viewings

Most agents have an email database of buyers wanting to live in the area, but only a local agent can use it to full advantage. They’ll be able to find a property that suits a buyer’s needs more acutely than a corporate agent who moves around a lot and is relatively new to the area.

A good local agent will be tuned into what their buyers are really looking for, so can target your property to the right people.

If you’re looking to sell your home, our team at MyLondonHome has got the knowledge and motivation to get your property sold. Contact us on +44 020 7227 0045 for more information. 

This post was written by:

Steven Herd

Steven's extensive 30 years of estate agency experience in London culminated in launching MyLondonHome, which has enabled him to bring together a hand-picked team to provide the high level of quality advice, market strength and service he is renowned for.

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