Market Trends

What’s Driving a Resurgence in Demand in the London Property Market?

Good news: the latest data on buyer demand shows that the number of property hunters out in force is up by 14%*. So, what’s driving this increased demand? And what does it mean if you plan to buy or sell in 2024? Let’s take a look. Interest rates For a good chunk of 2023, interest rates were high (relative to recent years), and the possibility loomed that they could go even higher. Many...

Generation Guppie: The Rise of Long-Term Renters in London’s Property Market

Ever heard of Guppies in the property sector? No, we're not talking about the fish. 'Guppies' is a catchy term for a significant demographic in the rental market. It refers to tenants aged 18-39 who are embracing long-term renting, a group people have termed 'Generation Guppie.' Why Guppies? The nickname stems from 'Given Up on Property.' This generation often sees property ownership as a distant dream,...

Lettings Trends: What Can London Landlords Expect in 2024?

There’s no doubt that 2023 was challenging for the private rental sector, but looking ahead, landlords have plenty of reasons to be cheerful.  While no one knows precisely what will happen in 2024, economists believe interest rates and inflation have peaked, and that the economy will continue to rally.   Here’s an idea of what forecasters predict for the next 12 months*.  Demand  The...

Five Property-Hunting Tips for London Homebuyers 

Buying a home is a huge decision – possibly one of the biggest you’ll make in your lifetime (no pressure then).  And to ensure you make a wise choice that suits your needs now and into the future, it pays to give the process a bit of thought before you start arranging viewings.  Here are five property-hunting tips that could save you time and money.   1. Do your homework  Once you’ve...

Why Autumn is the Season to Sell Your London Home 

If you’re considering listing your property for sale, we have some good news.    Traditionally, there’s a surge in serious buyers coming to the market in autumn after the summer lull – so you’ve timed your move wisely.   But what’s the psychology driving property hunters at this time of year? And how can you, as a seller, capitalise on buyers’ motivations to ensure you secure the...

How Government Plans May Be Good News for London Landlords 

Over the last few years, landlords have faced many changes. Tax reforms, rental reforms and energy efficiency measures have meant renting out properties is more complex (and expensive) than ever. But with changes to Government plans announced last Wednesday, is good news on the horizon?   Last week, controversial (and costly plans) for improved EPC targets by 2025 were scrapped by Prime Minister Rishi...

Should You List Your Home before Hunting for a New One? 

If your dreams of buying a new home rely on the sale of your existing property, then there’s one fundamental question you need to answer.  Are you going to look for a new home first and then list your property – or do things the other way around?  While both scenarios can work out in the end, we think one option is far more favourable – and that’s getting your current property on the market...

Should You Sell or Rent Out Your London Home?  

If you’re fortunate enough to be in a financial position where you can rent out your home instead of selling it, should you take the leap?   After all, if you don’t need to sell to fund your next move, renting your property is an option worth exploring.  Here, we explore the dilemma of renting out a property instead of selling.   Timing  As we all know, property sales can take time....

The Six Different Types of Homebuyers Sellers Need to Know About 

Want to fast-track your property sale by getting your marketing just right?  Then, spend some time thinking about the type of buyer most likely to fall in love with your home, and ensure you target them.  Once you’ve identified the type (or types) of buyers looking for a property like yours, you can tailor your presentation and marketing accordingly.  First-time buyers – As the name...

The Golden Rules of Setting Your Monthly Rent

If you’re a first-time landlord about to rent out a property, or an established landlord looking to purchase a new investment, one of the main questions you’ll have is how much rent you can charge per month. Of course, you can (and should) take the advice of your agent, but it’s also worth understanding exactly what factors impact the amount of rent you can sensibly charge. In this quick read,...

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